Gieves & Hawkes
There comes a time in every man’s life when he has to dust off his shoulders from whatever misery he might have gone through and invest in a decent suit. Surely, a suit like that is something to invest in. One of the oldest bespoke tailoring companies in the world, Gieves & Hawkes has proven that devotion and love for detail will result in just this type of suit. Since their foundation in 1771 (yes, you read that right), the Savile Row tailor has created innumerable ready-to-wear as well as bespoke outfits that give the competition a run for their money.
At its presentation in a Kings Street gallery on the first day of London Collections: Men, they once again had us begging for more – a part of me would like to add that this also refers to the cucumber cocktails they served. We saw a variation of stylish suits, many of which were pastel pink and beautifully chequered. Paired with red ties, they certainly had an element of colour innovation to them and hence felt everything but dated. Apart from pink, Gieves & Hawkes did a good job covering all sorts of colours of the palette: brown, grey, blue, etc. And that’s not the only aspect that made it obvious we’re looking at a spring/summer collection: We were especially delighted to see linen being put to good use! While a whole linen suit might be a bit too much for many, we would recommend at least getting a linen jacket or trousers anytime. The fabric even seems to have found its way into evening wear this season. But this is not where it stops. Gieves & Hawkes is known for having an E.B. Meyrowitz concession at their Savile Row flagship. We’re talking bespoke eyewear here! At the presentation, many of the models looked at us through a pair of stylish shades. Luckily for us though, these sunglasses were relatively small and didn’t hide too much of the models’ faces (why hire Versace model Edward Wilding and then not show him off?).
In conclusion, the brand hasn’t surprised us but that’s a good thing: Quintessentially British as they are, Gieves & Hawkes can afford staying very true to their roots and leaving the element of innovation to accessories and colours. In 2013, traditional cuts and finest fabrics still have the power to convince us all along the line. In a year’s time, when the collection will be worn on the streets, a Gieves & Hawkes suit will doubtlessly be one of those I-just-dusted-off-my-shoulders suits. Not that we would let it get dirty.
Spring Summer 2014 Collection
For more of this amazing collection see the next page