Stetson Hats – 150 Years Of History

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Stetson 150th Anniversary

Over the last two years I have noticed men wearing more hats at fashion events. I have also noticed men are wearing hats whilst out and about on the streets of Europe. In fact, I am a huge hat lover, so I can relate to any guy wearing them. When it comes to hat brands, Stetson from Texas US is a huge name normally associated with westerns. I am digging a bit deeper into the history of this iconic brand which is celebrating its 150th anniversary, and then look at reasons why, where and when you should wear hats.



Stetson History

In 1865, with $100, John B. Stetson rented a small room, bought $10 worth of fur and the John B. Stetson Hat Company was born. John B. Stetson experienced trying times in his life but one thing he did exceptionally well, and that was making hats. Trained by his father, a master hatter, John B. Stetson kept his hat attitude on and led the hat industry. It was his commitment to designing new hat styles for fashion and function so that in 2015, the Stetson hat factory in Garland, Texas is still one of the largest in the country.
In 1998, Friedrich W. Schneider GmbH & Co. KG company got their hands on Stetson as distributor for Europe and the official licensee shortly thereafter. They made the successful development towards European needs from pure classic US western to urban fashion hats and lifestyle demands. If you want to know more about the full history now, checkout the history page on Stetson.


Old advertisement for the Stetson “Playboy” hat

For many men, Stetson hats has always maintained classic styling and premium quality. It is why customer loyalty remains the driving force behind each and every hat that is sold. I noticed this myself in London earlier this year with the amount of men whose eyes burned like fire when I mentioned the word Stetson. It can be said that that Stetson hats are the most well known hats in the world.

Why Should Men Wear Hats?

There is something about a hat which makes your whole demeanour feel a little different, a little more sure of yourself, more confident in your stride. The hat helps you stand out, separates you from the masses, adds a touch of spice to what may be your everyday wear. There is a mysteriousness and a mystique message when you’re wearing a hat. Since they were invented, there is a strong message of sophistication about wearing a hat.

When I was sent the images of the history that Stetson has held through out the years of campaigning men to buy into their hats, I couldn’t help think why we have lost the art of understanding the very essence of men wearing hats. Of course, culturally wearing hats is not seen or embraced on a daily bases. But there are areas within your life where you can and should wear hats.

Business Men & Hats

Walking the streets of Europe and I am referring to Berlin, Milano, London, Paris and Barcelona, it occurred to me, especially in the winter months, that a man should wear a hat everyday. There is nothing more attractive than seeing a man in a suit walking to work. It gives a message of pride and prestige before he begins a hard day’s work. It only gets better when he tips his hat towards you acknowledging he has noticed you and then comes that smile. It’s called professional flirting and on a cold winter’s morning, there is nothing more uplifting than being noticed by a man under his hat.

Stetson hats

Wedding Attire

Is it rude to wear a hat at a wedding? I certainly don’t think so. For me, it’s the perfect platform to really showcase your style on your mate’s wedding day. There are many varieties of hats that you can mix and match with your suit. What an epic way to salute your mate, the groom, by launching your hat in the air as a celebration of approval?


Having A Bad Hair Day

Most sports stars wear hats when they are having a bad hair day. They say their public image is important, and after a match in front of media, it is the perfect accessory to embrace. Some days that wind will toss your hair in ways that only a hat can cover and protect, so make sure the hat fits well or it might get blown away with the wind.
For all the reasons above, it is truly important you understand what style of hat belongs to you. With a history like Stetson, when you’re not sure what hat suits you, their expert staff and on-line services will give you a clear indication of hats that belong to you. Yes, hats are that powerful. If you choose a hat, it’s like a pair of shoes. Instantly, you will know and feel it is the right look for you.

Stetson’s Current Collection



Pork Pie Hat – Arnim X Beatsteaks VitafeltDirect link to shop

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About The Author

Gracie Opulanza
Head Editor

Global menswear and luxury lifestyle journalist. I love to unearth hidden gems. Co-founder and editor of is my personal blog.

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