Social media is a forever evolving space that has brought with it a new set of challenges in the new decade. Instagram is fast becoming more popular than Facebook in recent years and this shift requires brands to make sure that they are up-to-date with their marketing strategies. Ways that brands can ensure this is to create content that is appealing to their followers by responding to their follower’s comments, tagging other users in interesting and relevant posts and creating high-quality images that showcase the company’s personality. There are also many services and tools to use for followers, and it is suggested to try out a growth service like Growthoid. To gain followers on Instagram is not an easy thing, especially if you are new to the app. If you are struggling, here are a few simple things that you can do.
Use reels
The first thing we are going to dive into that you should definitely use is reels. Reels the latest feature added to Instagram that allows you to post a short video or create a video comprised of many videos that is accompanied by music. Because they are so new, Instagram will push them if you create them meaning Instagram will make sure that a lot of people see them. When you create and post a reel, there is a good chance of it appearing on the discovery page which boosts awareness, engagement, reach and impressions. It can also welcome new followers. If you want to create a reel on Instagram, here are a few tips:
- Know where to post your reel. You have the option to post it in your stories or on your feed. It is best to post it on both.
- Use timed text.
- Add free music.
Hashtags are considered the driving force of Instagram and you should always make sure that you use them. The reason you want to use hashtags is that they make your posts discoverable and expand your reach which will work positively to boost your engagement as well as the number of followers you have. You should never just randomly hashtag any world. You need to make sure that the hashtag you want to use is relevant to your post and a good trick is to avoid hashtags that are too saturated. The reason you want to avoid saturated hashtags is that your post has a high chance of getting lost in a sea of other posts with the same hashtag. You also want to avoid using too many hashtags. Experts say that the ideal amount of hashtags to use are between 3 and 5, with 9 being acceptable. Also make sure your hashtags are relevant because this impacts the quality of your caption of your post.
Another important aspect is to post content that users can share meaning having content that is so great in quality that it spreads across the internet to different audiences. When people connect to a post, they share it to their friends and the more shares your content has, the more your engagement boosts as well as your visibility. A few examples of sharable content on Instagram would be:
You can also pay close attention to trends on Instagram because trends are what is popular and people are more likely to engage with you when you are doing something popular that they like.
Have searchable content
It is very important for your profile to be searchable meaning that people should be able to easily find your profile when they search for it in the Instagram search bar. These are a few tips that will create a searchable profile. When creating a profile always start with a good username. As a business, your username should be your business name. Avoid using numbers and characters in your username as this causes complication. You also want make sure that you have a great profile picture because this is what grabs their attention, and is great to use if you want to achieve a high follower count. Make sure your profile picture is your business logo but if you are a brand make it a high quality headshot. It is also important that you make your profile public and have a keyword-rich bio.
At the end of the day, if you are consistent and follow these steps, you will see success.
