2. The Colours by Chanel

Did you know that black was primarily worn by servants and those in mourning until Chanel made the shade synonymous with elegance and used it to reveal “a women’s radiance”? This fact is amongst the pearls of wisdom revealed in “The Colours” by Chanel, which, in three minutes, explains the history of each of Chanel’s iconic shades. Educational, yet fun and easy to absorb, the short clip is the eleventh chapter of the hugely popular “Inside Chanel” series, consisting of 12 original films that recount Coco Chanel’s life and the history of the house she founded. This kind of “edutainment” has a lifespan that’s longer than a season and could be a powerful component of a digital archive sure to be attractive to Chanel’s growing legions of fans.

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