Christopher Chaun FW13
The essence of a fashion accessory lies in its ability to complete or accentuate, ultimately bearing the influence to make or break a look via its artistic prowess. When considering the iconic bow tie, the rules remain – and this now trending accessory has been re-imagined like never before.
Known for his statement design-style, Christopher Chaun leads his namesake brand with a keen sense of detail and an innovative imagination. With a love for bow ties, yet a taste uniquely his own, a hobby of creating bow ties for his event appearances that began in 2009 has transformed into an internationally recognized brand.
With names of discerning taste or rather, the incomparable Beyonce Knowles; legendary artist DaHuang Zhou; fashion industry elite Audrey Smaltz; and even all-star American hip-hop artist Fabolous endorsing the art of Christopher Chaun, it seems Mercedes-Benz Fashion week FW10’ was just an early glimpse of the brands design appeal. The avant-garde pieces have also been admired by men of sport, including American football star Ronnie Hillman and 3x European handball champion Hans Lindberg. Both chose the iconic Finale II bow tie, most widely known for its world debut on Beyonce as she surprised Oprah Winfrey during the finale of her legendary talk show in 2011.
FW13’ features a downpour of nearly 40 pieces in groupings of brights; evening; and newly introduced combinations such as wool with lambskin; and denim with leather among many others. Twenty existing favorites feature design updates from slimmer cuts to the finer details of stitching and hardware arrangement. Overall, this new collection is again striking as a mere glimpse into the direction the brand is headed. The re-invention of ChrisChaun’s innovation is evident in a collection offering an extensive variation of designs likened to assortments from champions Christian Louboutin and Louis Vuitton, – no matter what your look is this season or all that follow, there is a bow tie or two to be had in the FW13’ collection from Christopher Chaun.
See the new collection at www.christopherchaun.com and join the brands world to learn more via its social media handles.
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