Prada Man Spring Summer 2013
Simplicity, detail and the emergence of a new elegance… Prada sets the scene for a new focus in its visual menswear story. Four leading men – two of them iconic stars and two trailblazing new talents – bring their individual sense of style to the Spring/Summer 2013 menswear campaign images: Dane DeHaan (Chronicle and The Place Beyond the Pines), Benicio Del Toro (Traffic, The Usual Suspects), Harvey Keitel (Taxi Driver, Reservoir Dogs) and Aaron Taylor-Johnson (Savages & Anna Karenina).
The cast stars in an intimate series of black and white portraits, shot in London by David Sims. Bare sets and monochrome photography create a blank canvas, contrasting with the individuality and modern energy of the diverse characters. With stark minimalism, heightening attention to detail, the perfection of the collection is infused with each of the actors’ strong attitudes. Their laid-back and playful insouciance mixed with the quiet intensity of the tailoring is a silent revolution in men’s styling. Layered shirting, low cut polo shirts and the utilitarian clean lines of jackets and lightweight coats are a canvas of endless possibilities. A painterly use of shadow and brightness creates striking silhouettes, the actors at times almost engulfed by darkness, then completely framed in blinding light. In a world filled with white noise, the effect is both modern and timeless
Behind The Scenes Video