Time-Design was started in 2012 by two friends with a passion for watches. The two friends are James Lopez and Steve Jones. They met in Steve’s shop and over a period of time became friends, whilst discovering their common interest in watches. Both avid enthusiasts sharing a personal varied collection of quality watches. The real deal watches and there is nothing worse than hvaing customers turn up all upset as they have been taken for a joy ride. Sold what we call a fake or my personal favourite word for a fake is “Jekyll” (snide) Cockney rhyming slang  “Jekyll and Hyde”…….. Snide.

Steve Jones, “I think watches are” jewellery”, for men in particular!

Having been in retail for many years we truly understand the expectations of our customers, mainly honesty, reliability, excellent service and communication. We are the distributors for Zeno watches, a Swiss watch company with a collection of over 1000 different models. We also represent Schaumburg, a German company, producing handmade quality watches. We have an in-house watchmaker which is a real benefit.

As well as supplying new watches we also deal with pre-owned pieces such as Rolex, Cartier, Jaeger Lecoultre, Breitling, in fact, any quality watch. We have worldwide contacts and can usually source any brand. Now my brand is precious and we sell the real thing otherwise we are dead in the water.

I have been asked many times by many people. Hey Steve,  “How do you spot a fake?”


How To Spot A Fake Watch

What do I mean about the word “Fake” A forgery, counterfeit, copy,  imposter, Knock off,  and so on. My personal favourite word for a fake is “Jekyll” (snide) Cockney rhyming slang  “Jekyll and Hyde”…….. Snide. “Just bought a watch down the market turns out it’s a Jekyll” Just about everything on the planet has been faked, from cars to cigars, boose to shoes, a good Scotch to a designer watch, handbags and the glad rags. You name it’s been done.

Faking Things Is A Multi-Billion Pound Business

As with all desirable brands, there is a price structure, the same goes for fakes. The watch you buy on a market stall in Bangkok, an obvious fake is just for fun and a bit of bling, not fooling anyone. They only last a year and if you’re unlucky one month. You get what you paid for after all.

Then there is the serious fake, meant to fool you and others. Some Role watches are actually faked using real gold. It could be the right weight, look right and feel right then the watchmaker removes the back to reveal a movement not meant to be there, the only real way to tell.

With watches, as with most things, the more you handle the real thing the more you become aware of a fake. If unsure buy from a reputable source.  If it’s too good to be true, then most of the times that is your message right there.  Also, go with your gut instinct and take a mate who knows how to spot one.


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