Denims – The Denim Dilemm

Walk into virtually any fashion chain and you will be hit by a virtual blizzard of blue jeans ranging from in the case of the major fashion houses the sublime, to the chain store offered cut price ridiculous. H...

Denim Trends – Our Tops Picks

It´s often been said that denim as a style is dead but it just wont lie down. This is clearly rubbish as sales have remained buoyant despite what the fashion analysts say and denim is still the most convenient ...

How To Wear Double Denim

If is there something that we love in street fashion, it is definitely wearing denim. Shirts, skirts, jackets and specially jeans, denim rules. Like men that seek comfort in clothing, there is nothing bette...

Denim Terminology – Green Cast & Smart Jeans

A tweet caught my eye today, it was asking me to talk about denim today. Now we have written many denim articles on our magazine. Honestly this fabric is an iconic material that has stood the test of time, we r...

Revolutionary Active Denim – Engineered For Comfort

The Story Jeans are desperately in need of an update.  They were originally built for miners carrying rocks in their back pockets and haven't changed much since then.  The stiff and uncomfortable jean that w...
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Denim Light – Breaking the Rules… In Double Denim

Style Rules for Double Denim Style Rules… there are simply too many to count. Wearing double denim can be such the fashion faux pas when done wrong. Who honestly wants to see someone proving to the world tha...

What if Denim Was An Italian Family Business?

Roy Roger’s, the story of how blue jeans conquered Italy.What if denim was an Italian family business? Would you believe it? Well, just be aware that what I'm about to tell you is no fairytale, rather a tru...

Double Denim – Not Even For Beckham

Double Denim – A Trend to AvoidAs we know trends come and go and then they make a glorious return. This spring saw the return of a trend that seems to return to us like a bad penny, what trend am I talkin...

Denim – Iconic Menswear of the 20th century

Wear it Well  - Denim If there should be one staple in your dresser, in your closest, or wherever it is that your store your pants, it should be a pair of well-made denim. Possibly the single most iconic piece...
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Denim – Don’t’ Let Your Jeans Get the Blues

Denim - Don’t’ Let Your Jeans Get the Blues Are you stressed that your jeans are looking distressed? There’s a few simple solutions for that. Since wearing blue jeans is probably a very common part of your l...
Denim Shirts- For men 2013

Denim for Men – Tips For The Coming Summer

History of Denim The denim material has been around for a long time. It's amazing how this powerful fabric still remains the most popular material out there. Ever wondered where the word came from? It's a ...